Blog

Insights and In-Depths

The latest news, articles, and resources.
A finance professional watching an uncertain stock market fluctuate
Digital Marketing

Why Businesses Must Keep Advertising During Volatile Economic Times — and Why Sparklight Advertising Helps You Stay Ahead

In an era marked by rising tariffs, supply chain disruptions, and economic uncertainty, businesses are being

artificial-intelligence-ai-machine-learning on computer screen
Creative Services

Should You Use AI to Create Ad Content? Here’s What Works (and What Flops Badly)

Everywhere you turn these days there is someone talking about the power of artificial intelligence (AI).

Google Ads Best Practices
  • Digital Marketing

Why Google Ads Are Effective and Best Practices

Google’s dominance over other search engines presents a vast opportunity for businesses that leverage Google Ads to run advertising campaigns. Surveys indicate that nearly two-thirds of customers click on ads when searching for products and services to buy. This sheds light on why Google Ads are a highly effective marketing

Cookie Deprecation and Digital Advertising
  • Digital Marketing

Third-Party Cookie Deprecation and Its Impact on Advertising

Google has stated that it plans to deprecate third-party cookies; this move has come with the introduction of Tracking Protection features, and full deprecation is anticipated to occur by the end of 2024. For businesses, brands, and advertisers, this change marks a profound shift in the way the industry operates.

Digital marketing plan and strategy
  • Digital Marketing

5 Essential Steps in Creating a Digital Marketing Plan

Whether you run a small business, a medium-sized one, or a large one, digital marketing needs to be a part of your marketing strategy. You can continue to use traditional marketing methods such as print ads, TV ads, direct mail marketing etc. But along with these, you’ll also need to

2024 trends in digital advertising
  • Digital Marketing

Stay Relevant, Stay Up-to-Date on These 2024 Trends in Digital Advertising

Digital advertising is an ever-changing field. There is nothing static about our industry, so as we begin the new year, it’s crucial to take a moment to analyze the projected industry trends for 2024. Being up to date is important, so let’s talk about what we should expect in digital

Remote control held in hand with tv blurry in background
  • Digital Marketing

CTV and OTTs: The Basics and What You Should Know

These days, we’re always streaming things. If you’re a business professional and someone who watches videos on your smart TV, whether they be from Hulu or another platform, the advertising terms OTT and CTV are certainly relevant to you. However, even so, many are unfamiliar with the specifics of these

Arrow wooden board with the word BRAND AWARENESS on a banknotes. Business concept.
  • Digital Marketing

The Crucial Role of Brand Awareness in the Digital Marketing Funnel

In the intricate landscape of digital marketing, brand awareness stands as the cornerstone that shapes the entire customer journey. Positioned at the top of the marketing funnel, it plays a pivotal role in guiding potential customers toward conversions and sales. Let’s delve into the importance of focusing on brand awareness

Entrepreneurs Discussing Digital Marketing Strategy
  • Digital Marketing

The Ideal Length of a Digital Marketing Campaign

Digital marketing campaigns can be a great way to reach your target audience and achieve your marketing goals. One of the first questions business leaders have when planning their marketing strategy is how long should you run a digital campaign? There is no “silver bullet” answer to this question. The

Checking daily instagram feed, social media is part of our lives. Hands only in frame.
  • Social Media

How to set up a Business Instagram Account

If you’re looking to grow and expand your business, then setting up a business Instagram account is crucial. Ensuring that your business has a digital footprint will lead to guaranteed growth. But in order to do that, you need to make sure that you’ve set up your business Instagram account

Social Media Advertising
  • Digital Marketing

Social Media Advertising: The Key to Success in the 21st Century

Social media is a powerful tool for anyone trying to reach a wider, or even niche, audience. It can be used to connect with customers, build brand awareness, and drive sales. Social media can also be a great way to reach new customers and promote your products or services outside