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The latest news, articles, and resources.
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Digital Marketing

Why Businesses Must Keep Advertising During Volatile Economic Times — and Why Sparklight Advertising Helps You Stay Ahead

In an era marked by rising tariffs, supply chain disruptions, and economic uncertainty, businesses are being

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Creative Services

Should You Use AI to Create Ad Content? Here’s What Works (and What Flops Badly)

Everywhere you turn these days there is someone talking about the power of artificial intelligence (AI).

Man sits in audio studio with computer screen displaying Audio Advertising
  • Digital Marketing

The Effectiveness of Audio Advertising in the Digital Age

In the digital age, advertising often focuses on platforms like Google, Facebook, or TikTok. While these are effective ways to advertise, it’s important to remember that traditional advertising options have stood the test of time. Audio advertising, for instance, has been providing successful advertising campaigns for decades. Now, with streaming

man smiling at camera over mastering and understanding digital advertising reports
  • Digital Marketing

Mastering Digital Advertising Reports: Telling a Story for Success

Digital advertising is a critical element of a modern marketing strategy. Given the deluge of information accessible via digital advertising reports, learning how to interpret them and tell an effective story can significantly contribute towards your success. This blog will guide you through the journey of mastering digital advertising reports.

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  • Digital Marketing

Navigating Digital Strategy: How to Choose the Right Digital Products for Your Business

In the digital era, having a well-structured digital strategy is no longer a luxury but a necessity for every business. It involves leveraging digital resources to achieve business objectives seamlessly. But how do you ascertain which digital products are the perfect fit for your business? We at Sparklight Advertising have

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  • Digital Marketing

Digital Audio Advertising: Reaching Customers on the Go!

In an increasingly digital world, technology has revolutionized various aspects of our lives including how businesses promote their products and services. Among the various forms of digital advertising that have gained prominence over the years, digital audio advertising stands out as one of the most impactful. Digital audio advertising refers

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  • Digital Marketing

3 Tips for Holiday Digital Marketing Ideas

It is pretty hard to believe, but we are right back into the thick of the holiday season at this time. It is upon us, and it is best to think about how we can prepare our digital marketing plan of attack for this incredibly important time of year. Today,

Digital Marketing Tips for 2025 holiday theme decor
  • Digital Marketing

2025 Digital Marketing Tips to Consider: Don’t Miss Out on These Game-Changing Ideas

We are approaching a new year, and it is a time to consider a completely new digital marketing plan. Many companies take this time to put together a marketing plan that will pan out for them in ways both big and small. They consider it a time for renewal and

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  • Digital Marketing

Behind-the-Scenes Look at Sparklight: An Expert Team That Cares

There are few processes that are as vital to the success of any company as its digital marketing efforts. At Sparklight Advertising we live by this motto, and we make certain that we take our mission of serving our customers to heart. To do this as effectively as possible, we

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  • Digital Marketing

How to Measure ROI for Digital Marketing: Getting the Most for Your Money

The role of a digital marketer in today’s world is a role that requires a lot of attention to detail. The advertising space that is available out there is limited to begin with, and it is particularly crowded in the online world. Therefore, those who are tasked with taking on

Team of Young professionals discussing Digital Advertising Trends around meeting table
  • Digital Marketing

Increase Your Online Visibility With These Digital Advertising Trends

Traditional advertising methods generally included TV advertisements, print advertisements, billboards etc. But anyone who has kept up with trends in advertising knows that the digital marketplace is where advertising has really taken off in the last few decades. As people spend more and more time online, it makes sense for