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Insights and In-Depths

The latest news, articles, and resources.
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Digital Marketing

Why Businesses Must Keep Advertising During Volatile Economic Times — and Why Sparklight Advertising Helps You Stay Ahead

In an era marked by rising tariffs, supply chain disruptions, and economic uncertainty, businesses are being

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Creative Services

Should You Use AI to Create Ad Content? Here’s What Works (and What Flops Badly)

Everywhere you turn these days there is someone talking about the power of artificial intelligence (AI).

Streaming Audio - Sparklight Advertising
  • Streaming Audio

Exploring The Benefits of Streaming Audio Advertising

Streaming audio is the new hot topic in digital advertising, and for a good reason: It allows us to take the power of radio and extend that reach to digital with precise audience targeting. Streaming audio allows advertisers to tap into various audio channels and target their audiences more effectively

Strategic Planning - Sparklight Advertising
  • Digital Marketing

Adapting Your Advertising Strategies in Uncertain Times

Since the beginning of the pandemic, the market has been turbulent to say the least. Consumer spending has reduced, logistics costs have increased, and global events are weighing the scales in ways we simply cannot reliably predict. In times like these, it can be tempting to take your foot off

Top Performing Campaigns - Sparklight Advertising
  • Creative Services

Best Creative Practices for Top Performing Digital Campaigns

Creativity in digital marketing is essential because it dictates your digital campaigns’ overall look and feel. It determines whether your target audience will pay you any attention and the chances of converting that attention into a transaction. You, therefore, must develop an effective creative strategy that will ensure your ads

Navigating Your Digital Journey - Sparklight Advertising
  • Digital Marketing

Navigating the 5 Stages of the Digital Customer Journey

Have you ever considered how understanding the customer journey can impact the growth and success of your business? In this digital age, it’s crucial to be aware of the various stages a customer goes through, from initial brand awareness to becoming an advocate. The purchasing path comprises different phases, each

Digital Trends in Advertising
  • Digital Marketing

Digital Marketing Trends to Look Out for in 2023

The future is bright for marketers and advertisers. It’s positively blazing with opportunities to engage your customers in new ways that are more effective than ever before. Here are some trends that you can expect to see in digital marketing by 2023: IMPROVED USER EXPERIENCE The user experience is a

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  • Digital Marketing

7 Reasons to Choose Sparklight Advertising over DIY

Deciding whether to do your own marketing or hire an advertising service can be challenging. However, as your business seeks growth, this is a question you are likely to face at some point. When you find yourself in this scenario, there are several essential things you should consider. These include

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  • Streaming Video

6 Benefits of Advertising on Video Streaming

We’re always looking for new ways to reach our audiences. Video-based advertising is one extremely effective way to reach your target market. People love videos, and online video usage is over 90%. Our brains are hard-wired to pay attention to movement, color, and sound and process graphics up to 60000

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  • Digital Marketing

How to Find the Right Digital Mix for Your Business

The future is bright for marketers and advertisers. It's positively blazing with opportunities to engage your customers in new ways that are more effective than ever before.
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  • Press Release

CABLE ONE NAMED TOP EMPLOYER FOR WOMEN BY WICT NETWORK

Dec. 27, 2022 – Phoenix– Cable One®, a leading broadband communications provider, was recently named by the Women in Cable Telecommunications (WICT) Network as one of the 2022 Top Companies for Women to Work based on the results of their most recent PAR (pay equity, advancement opportunities and resources) workplace