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Insights and In-Depths

The latest news, articles, and resources.
A finance professional watching an uncertain stock market fluctuate
Digital Marketing

Why Businesses Must Keep Advertising During Volatile Economic Times — and Why Sparklight Advertising Helps You Stay Ahead

In an era marked by rising tariffs, supply chain disruptions, and economic uncertainty, businesses are being

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Creative Services

Should You Use AI to Create Ad Content? Here’s What Works (and What Flops Badly)

Everywhere you turn these days there is someone talking about the power of artificial intelligence (AI).

Team of coworkers laughing around meeting table about Common Digital Marketing Mistakes
  • Digital Marketing

Common Digital Marketing Mistakes You Need to Consider

The fear of making a mistake is a healthy thing to keep in mind when you are considering how to run your digital marketing campaigns. It is best to take stock of some of the most common digital marketing mistakes so you can hopefully avoid them. We will look at

Man creates image from text using artificial intelligence
  • Digital Marketing

Integrating AI into Your Digital Marketing Campaign: The Do’s and Don’ts

Artificial Intelligence (AI) continues to revolutionize various industries, with digital marketing being one of the forefront sectors impacted. The integration of AI into digital marketing allows for enhanced customer experiences, more targeted marketing strategies, and efficient data analysis, among other benefits. To leverage these advantages, it’s important to know how

Team of Coworkers discussing brand awareness and planning
  • Digital Marketing

Unleashing Potentials: Creating Brand Awareness for Small Local Businesses

In today’s bustling market, fostering brand awareness is a cornerstone for any business’ growth, be it a multinational corporation or a quaint store on the corner of the street. Increasing your brand’s visibility allows you to build strong relationships with customers, encourages loyalty and claims a significant stance in the

SEM Best Practices on desktop
  • Digital Marketing

SEM Campaigns: A Comprehensive Guide and Best Practices

In today’s business landscape, businesses are as much digital entities as physical ones, and the path to each business is paved by both search engines and physical roads. Your Google Business Profile puts your business on the map. Your website visibility is defined by how easily search engines can find

hands on cellphone
  • Social Media

Create Brand Awareness with the Help of Social Media

In today’s digitally-driven world, creating brand awareness is paramount for any business’s success. Among the myriad digital strategies to consider, leveraging social media is undoubtedly one of the most effective ways of building a recognizable and trusted brand. Firstly, establishing your brand identity on multiple social media platforms is the

Responsive display ads benefits
  • Digital Marketing

Benefits of Responsive Display Ads on Google

If you’ve spent time and resources creating an ad campaign that just didn’t attract as much attention as you expected, you need to consider responsive display ads(RDAs). Responsive display ads automatically adjust their size, appearance, and format to perfectly fit the Google Display Network ad space. Google display network has

Advertising Impression Share - Why is it important?
  • Digital Marketing

Impression Share: What to Know and Does it Really Matter?

If you have an incredible ad that no one sees, it doesn’t really matter that it’s incredible. For your ads to be successful, they need to make an impression on viewers. When your advertisements make an impression, it means that they’re on view for prospective customers to see wherever you’ve

Determining your advertising budget market share
  • Digital Marketing

Market Share: What to Know for Your Advertising Purposes

No matter the product you’re advertising, you want to ensure you’re advertising it in a smart way so that you secure the biggest profit possible. There’s not necessarily one fool-proof way to advertise—different techniques work for different companies. That said, it’s a good idea to take market share into consideration

YouTube Advertising
  • Digital Marketing

YouTube Ads Are Effective For These Important Reasons

YouTube is the largest video-sharing website in the world, and it is relied upon by millions to get their news and other pieces of information that they care deeply about. That’s why it is so important for all marketers to think about why they might want to invest in YouTube