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Insights and In-Depths

The latest news, articles, and resources.
A finance professional watching an uncertain stock market fluctuate
Digital Marketing

Why Businesses Must Keep Advertising During Volatile Economic Times — and Why Sparklight Advertising Helps You Stay Ahead

In an era marked by rising tariffs, supply chain disruptions, and economic uncertainty, businesses are being

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Creative Services

Should You Use AI to Create Ad Content? Here’s What Works (and What Flops Badly)

Everywhere you turn these days there is someone talking about the power of artificial intelligence (AI).

artificial-intelligence-ai-machine-learning on computer screen
  • Creative Services

Should You Use AI to Create Ad Content? Here’s What Works (and What Flops Badly)

Everywhere you turn these days there is someone talking about the power of artificial intelligence (AI). They want to speak about how it can transform industries and why you might want to consider using it for your next advertising campaign. However, you need to stop and ask yourself if there

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  • Google Business Profile

4 Tips for Managing Your Google Business Profile

If you own a business, it is essential that you claim your Google listing and regularly verify the information for accuracy using your Google Business Profile (formerly known as Google My Business). When a potential customer searches for a business near their location, they’ll find a list of suggested businesses

Which KPIs Should You Really Be Tracking in 2025
  • Digital Marketing

Vanity vs. Value: Which KPIs Should You Really Be Tracking in 2025—and Which Should You Leave Behind?

Now more than ever, a successful digital marketing strategy depends on tracking the right key performance indicators (KPIs). Many marketers still fall into the trap of focusing on vanity metrics—those that may look impressive but don’t reflect the actual performance of a campaign. It’s essential to move beyond surface-level numbers

boosting sales with ad creative
  • Creative Services

Content That Sells: How to Boost Sales by Aligning Ad Creative with the Customer Journey

Digital marketers know they need a strategy to capture users’ attention to boost sales and succeed. Your ad creative must align with where your potential customer is in their journey, so it does more than just grab attention; it turns curiosity into results. Let’s dive into what makes content truly

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  • Creative Services

The Importance of the First 3 Seconds: How to Hook Viewers and Boost Ad Performance Across Platforms

Have you ever wondered why some online advertisements seem to get your attention quickly, while others barely get noticed? It’s because of powerful hooks designed to pique curiosity and boost interaction, so users are more inclined to engage. We live in a fast-scrolling world, and if you don’t capture a

A finance professional watching an uncertain stock market fluctuate
  • Digital Marketing

Why Businesses Must Keep Advertising During Volatile Economic Times — and Why Sparklight Advertising Helps You Stay Ahead

In an era marked by rising tariffs, supply chain disruptions, and economic uncertainty, businesses are being forced to make tough decisions. Budgets are tightening, priorities are shifting, and marketing departments are often first in line for cuts. At Sparklight Advertising, we understand the pressure business owners are under, but we

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  • Digital Marketing

The Importance of Consistent Branding Across All Marketing Channels

To boost sales and maintain a healthy customer base, you need your customers to recognize your brand along with products and services every time they interact with them. Consistent branding across all marketing channels, such as social media, mobile apps, and websites, is one of the core ways to ensure

SEM vs SEO
  • Digital Marketing

Sparklight Advertising: Tailored Solutions to Boost Your Brand

From the beautiful desert views in Prescott, Arizona to the historic rivers in Biloxi, Mississippi, we have stationed in-person advertising sales teams to help our customers create their latest marketing campaign. However, our work doesn’t stop there. Rather, we provide advertising services to the entire country with our digital marketing

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  • Digital Marketing

Google Analytics 4: The Ultimate Guide to Smarter Marketing and Customer Insights

Understanding your audience is the key to success if you’re running a business. Whether you’re a local store or an e-commerce powerhouse, you need to know who visits your website, what they’re looking for, and how they interact with your content. Google Analytics 4 (GA4) is a dynamic tool for