A non-profit organization, aiming to maximize donations for their annual charity drive, decided to leverage a multi-channel digital marketing strategy. To raise awareness about the charity and the tax credit benefits and increase the number of donations through targeted online advertising.
Sparklight Advertising helped me take my annual charity drive to the next level!
The campaign utilized Google Ads with strong call-to-action to encourage immediate donations and capture the attention of individuals searching for tax credit information and charity organizations. Targeted Display Ads reached potential donors on various websites with interests aligned with the charity’s mission. YouTube Ads were used to engage users with compelling video content that highlights the impact of their donations. Responsive Google Ads were designed to adapt the messaging across different platforms and devices, ensuring a consistent experience.
A total of 11,947 clicks across all platforms. Google Ads had a CTR of 7.97%, while Targeted Display ads had a CTR of 0.11%, the Responsive Google Display received a CTR of 1.80% and the YouTube campaign received 53,293 views!
Conservatively, if only 10% of the clicks to the website donated, it would result in $29,205. This is a conservative reflection and is possibly more. This multi-channel approach allowed for a comprehensive reach across different audience segments, resulting in increased donations and awareness for the charity organization.