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Digital Marketing

Behind-the-Scenes Look at Sparklight: An Expert Team That Cares

Man working on laptop in cafe with Digital marketing on the screen

There are few processes that are as vital to the success of any company as its digital marketing efforts. At Sparklight Advertising we live by this motto, and we make certain that we take our mission of serving our customers to heart. To do this as effectively as possible, we believe in providing a positive and constructive workplace for our employees. Today, we want to help you understand a little bit about what makes us so different and special.

A Long-Term Legacy

Unlike some other advertising agencies, we are NOT a fly-by-night operation. Rather, we have an established history of serving our customers since 1986. In that time we have worked with small, medium, and large-scale businesses. We have also assisted with the advertising needs of government and non-profit agencies as well. Essentially any organization that needs help advertising is a group that we want to work with.

We create a dynamic workplace for our employees so that we are capable of attracting the newest and brightest talent to our team. This is the best way for us to continue to come up with new ideas and keep things interesting for our clients. The ability to rely on our decades of service while also being open to new ideas is what helps separate us from the competition.

What We Provide

Our services don’t end at simply creating advertisements for television. Rather, we have taken a holistic approach to providing you with everything that you might require to advertise to your customers in a manner that is effective and that moves the needle for you. We have a particular focus on helping with digital marketing campaigns, but we are open to working on anything that will help you and your team get more done. Thus, you can call upon our team to assist with your advertising needs no matter what they are. A few of the things that we have to offer include:

  • Marketing Research – Determining what kind of digital marketing you should do starts by doing some research into the various markets that you might want to reach out to. This is a service that we can provide for you. With comprehensive research in hand, you can begin to better understand which markets you ought to try to penetrate.
  • Media Planning – Preparing an advertising campaign means that you must plan out your step-by-step approach for which specific media markets you will attack first. You also need to have an idea about what types of advertising make the most sense for you to use for those various markets as well. We can help you create your plan before you put it into play.
  • Video Production – The world has moved towards a “video-first” approach when it comes to advertising. Perhaps it is our short attention spans and perhaps it is something else, but there is little doubt that consumers tend to prefer to watch videos when viewing advertisements over almost any other option. Given that reality, video production is a major part of what we do at Sparklight Advertising.

These are just some of the services that our clients can expect from us. If you have other specific needs, you can reach out and let our team know what you are looking for. We will gladly create a customized plan that works just right for you.

Building Close Relationships

Over all of the years of experience that we have built up working with our clients, the biggest thing that has become evident to us is that close relationships with our clients is the only way that we can accomplish what needs to be done for them. We like to keep our clients in the loop and understand precisely what we are doing at all times. When we build a close relationship together like this, we can start to learn from one another and build a more complete picture of what our client’s needs are. Thus, we hope to form a close bond with you as we work on your advertising project so that we can keep you informed and learn about precisely what it is that you expect of us.

For more information about what we do at Sparklight Advertising, please reach out and contact us to learn how you can get started today.

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