To boost sales and maintain a healthy customer base, you need your customers to recognize your brand along with products and services every time they interact with them. Consistent branding across all marketing channels, such as social media, mobile apps, and websites, is one of the core ways to ensure customer loyalty. Here are some more reasons why you need consistency in your marketing efforts.
Builds Brand Familiarity
Whether your branding centers around a slogan or a visual cue, the same branding in all digital marketing channels makes your brand more familiar to everyone and can expand your base. For example, if you see the glowing apple on a computer, you know it’s an iMac. You want your branding to make an impression on everyone who views the marketing, so the next time they need a similar product or service, they’ll think of your company, and you get additional sales.
Establishes Positive Emotions
When your potential customers see your marketing on Facebook or in a magazine, you want them to experience positive emotions. You want them to feel good when they see information about your business. Consistent branding can create these positive emotions, while inconsistent branding can only cause confusion. If one piece of marketing brands your company as eco-friendly, while another creates the impression that your company is unsustainable, a potential customer may wonder if you’re actually eco-friendly. Most people interact with your brand through digital marketing, making it essential that your brand remains the same across all channels.
Improves Memorability
You want anyone who sees your marketing material to remember you. Branding is one of the ways you can cement yourself into the public’s mind, especially when they see the same clear branding message across all the marketing platforms, starting with digital marketing to get your brand out more quickly. They see the representation of your brand over and over again until it’s burned into their memories. When the time comes for a person to need one of your products or services, you want them to remember your company.
Provides Instant Identification
What brand uses a swoosh on all of its merchandise? Which company uses Clydesdale horses in their Super Bowl commercials? You don’t need to think about the answers because the branding has created an instant identification for you. They did this, and you can too by creating branding and featuring it in all of your digital marketing campaigns on any type of channel. Of course, over the years, your branding may change, but it shouldn’t be from one marketing platform to the next in the same time period.
Shows Unity and Strategy
You want to present your company as one that’s smart and savvy. However, mixed messaging in your digital marketing campaign can leave potential customers confused and doubting your expertise. They’ll wonder if your company gave any thought to your branding. Consistent branding highlights your company’s unity and that you’ve created a digital marketing strategy that you can use on more than a single channel. It shows your level of professionalism and dedication to your brand.
Encourages Brand Use Internally
Your company’s brand should connect with everything you do. When you’re branding is the same across all channels, it encourages your employees to use the brand internally. It creates cohesion from one department to the next and ensures that your team members are living the brand. It becomes easier to make the brand synonymous with your products when you use the brand internally. The brand becomes the identity of your company.
Choose Sparklight Advertising as Your Marketing Partner
When you’re ready to take the next steps to ensure branding consistency, you need a trusted partner. Sparklight Advertising has a full line of digital marketing services, and we’ll make sure your branding stays the same across all channels. We can help you grow your brand. Contact us now.
